Female Sexuality And Its Effects On Our Minds By Using...

Every day we are bombarded with dozens of advertisements. We are pitched products, ideas, and even feelings. Companies manipulate our minds by using humor, violence, and sexuality to sell. Often, we chose to ignore the constant distractions shown to us on the television, newspapers, magazines, and giant billboards. Yet, the subliminal messages still affect us, sometimes without us even noticing. Society has normalized so many of these ideas that they are not seen as offensive, although they should be. If we take more than a few seconds to look and snicker, we can truly comprehend the issues we have been ignoring. Advertisers will go to almost any length to convince consumers that their product is the best, something that is necessary. Targeted advertisement is used to appeal to a certain group of consumers. One of the most common and recognizable examples is the use of female sexuality to sell products aimed at men. Even products that aren’t specifically male oriented seem to exploit the female body as a way to catch people’s attention. In 2009 Arby’s released a magazine ad (Figure 1) displaying a pair of hamburgers, obviously representing breasts, with female hands crossed over them. The text beneath the photo reads â€Å"We’re about to reveal something you’ll really drool over.†. Admittedly, the image does immediately catch a reader’s attention. That is, of course, the purpose of advertising. To seize interest, maybe even shock. Clearly this example is not extreme, it’s aShow MoreRelatedThe Representation of Women, Men, and Sexuality in Music Videos9715 Words   |  39 Pageswomen, men, and sexuality in music videos. Jhally’s primary argument is that music videos, not unlike other forms of advertising and popular culture, represent the pornographic imagination by offering a degraded and limited view of female sexuality based on narrowly defined adolescent heterosexual male fantasies. 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